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Hapi Guest CRM:
Every Guest Interaction Tells a Story

Hapi Guest CRM is the only solution that securely connects your data into Salesforce Cloud environments in real time, making it easy for hoteliers to create new ways to delight guests using the world’s leading CRM.

Bring every guest story together

The only hospitality CRM powered by Salesforce

Hapi can help you weave all those stories from your PMS, guest communications, surveys, and loyalty programs into one unified guest profile, updated real-time in Salesforce.

All your guest data, unified and actionable

See a complete view of your guests: what they like, what matters to them, and what makes their stay memorable. With this knowledge, you can create those special moments that turn first-time visitors into lifelong guests.

Fast, reliable data means better business

Get a full picture of guest behavior across all your properties, without wrestling with complex data. Clean, unified insights help your team craft unique experiences, run advanced marketing programs, and build loyalty strategies that bring guests back again and again.

The flexibility and scalability of Salesforce, made for hospitality

Hapi Guest CRM is built for hospitality, combining Salesforce’s power with an open, reliable data system that grows with you. Integrate your tools easily, set up custom data flows, and choose support from Hapi or your own team

See every guest clearly and instantly

How it works

Hapi Guest CRM brings all your guest data together, giving your team a single, up-to-date view—without the wait or the hassle.

Build your plan

Talk with our team, share your goals, and set up your system your way.

Connect your systems

Link your PMS, surveys, spa and table management, and loyalty programs to Salesforce, so every piece of guest data flows into one place.

Unified guest profiles

Hapi sorts out duplicate records and builds one clear profile for each guest. You get a true, enterprise-wide view of who’s staying, what they like, and how to make their visit special

Act on insights

You can send the right message, make the right offer, or solve a problem in the moment—no delays, no guesswork

Hapi Guest CRM

Core Features

Unified Guest Profiles
See complete, up-to-date guest profiles across your entire enterprise. Hapi brings together information from all your systems, so you always have the latest details at your fingertips.

Multi-System Integration
Connect your PMS, surveys, guest messages, restaurant, activity booking systems, and loyalty programs with Salesforce using Hapi’s multi-system integration. Data moves both ways, keeping everything current and accurate.

Unified Data Model for Hospitality
Hapi organizes your guest data into a clear, consistent format made for hotels. No more messy spreadsheets or mismatched records—just one easy-to-use view.

Open Platform with Flexible Support
Choose how you want to set up and run your CRM. Our platform works with your existing tools and processes.

Stable and Reliable
Count on Hapi for steady performance and excellent stability, no matter how many properties you manage.

Advanced Support Options
Get help when you need it, with support that fits your team’s needs and ways of working.

Empowered staff mean happy guests. 

Give your front-line teams a live, 360-view of each guest’s behaviors and interests with Hapi Guest Focus. Now, staff can use real-time data to create truly personal experiences.

Hapi Customers

Transforming hotel data into real experiences

"The Hapi team is an extension of the Nemacolin team. They’re always coming to us with new ideas, and every meeting with them is very collaborative.”

Dan Swanson
Director of Revenue Strategy
Nemacolin
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“The partnership with Hapi has been instrumental in uniting siloed systems into a single, holistic guest view. This shift empowers us to deliver personalized, real-time messages for targeted campaigns and optimize the operational use of guest profile information. Increasing revenue and creating the Real Life Magic that defines Nemacolin, deepening brand loyalty and elevating the curated guest and member journey."

Dillard Westmoreland
Vice President of IT, Retail, Purchasing and Security
Nemacolin
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"The more time you spend wrestling with the data flow, the less time you have to execute and come up with new ideas. Hapi has helped us down the road of being free of those constraints. We got to keep everything running and it was really just a flip of a switch. Data stops coming from one system and it's now coming from Hapi and everything else remains the same. That was really fantastic for us."

Ilya Nikulin
Manager of CRM and Personalization
Great Wolf Resort
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"Now, I can leverage all of the data that's flowing through to create highly targeted and relevant information for travelers at the right time and on the right channel."

Matt Black
Director of Marketing and Revenue
Hotel X
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"It’s a journey, but we’re headed in the right direction. Hapi helps us normalize guest data and access it in meaningful ways across our systems. We’re trying to give the guest a tailored experience, but we’re also trying to maximize revenue—and Hapi helps us do both."

Shrikant Shenoy
SVP of Innovation, Digital Transformation & Strategy
Langham
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“With Hapi’s development support and seamless integration to OPERA Cloud, we were able to get our strategies up and running quickly. A lot of people think implementing Salesforce is an enormous lift, but it’s not, if you have the right partners.”

Robert Marusi
Chief Commercial Office
Turtle Bay
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"We were looking for a solution that could expand beyond our hospitality business. We have a partner in Hapi that understands our business objectives and knows how to use the full power of the Salesforce platform to enable our success."

Claudia Infante
Chief Data Officer
Margaritaville
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"This data helps us fully understand a guest’s lifetime value, and opens the door for Crystalbrook to provide personalized offers and experiences designed to drive loyalty."

Joe Dwyer
Group IT Director
Crystalbrook Collection
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"By working with Salesforce and Hapi, we have made a major investment in being at the forefront of innovation and created a centralized engine that will deliver exceptional experiences for our guests for years to come."

Patrick Pahlke
EVP and Chief Commercial Officer
Sage Hospitality Group
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"The epitome of delivering exceptional guest experiences resides in accessible, superior data strategically harnessed by hoteliers. VAI Resort, as a uniquely integrated entertainment and resort destination, selected Hapi and Salesforce to seamlessly unify diverse experiences, empowering our team to curate impactful memories at each guest touchpoint."

Grant Fisherm
CEO & President
VAI Resort
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FAQs

Frequently Asked Questions

What makes Hapi Guest CRM different from other CRMs?

Hapi Guest CRM is built for hospitality and is the only solution that connects your guest data to Salesforce in real time. It brings together information from your PMS, surveys, guest messages, and loyalty programs, providing you with a single, clear guest profile that updates in seconds.

How quickly does guest data update in Hapi Guest CRM?

Guest profiles update in near real time— within seconds. This means your team always has the latest information, no matter where the guest interacts with your brand.

Can Hapi Guest CRM work with our existing hotel systems?

Yes. Hapi connects with a wide range of guest APIs, including PMS, surveys, guest communications, and loyalty programs, using multi-system two-way integration. It’s designed to fit into your current setup and grow with you.

How stable and reliable is Hapi Guest CRM?

Hapi is known for excellent stability and steady performance, even if you manage many properties or have a complex setup.

Who is Hapi Guest CRM best for?

Hapi is a great fit for hotel brands with 10 or more properties, especially those with multiple PMS systems and a need to bring all guest data into one place for a better guest experience.

Do I need to be Salesforce certified to deploy Hapi Guest?

No, our team of Hospitality and Salesforce experts will work with your team every step of the way, ensuring you get the best use out of Hapi Guest CRM. Our team can support installation and ongoing customer success. If you already have your own Salesforce expert team or system integrator partner, we can install our package, and they can take the reins.

Simplify the complex hotel tech landscape

Looking to make the most of your data or better connect systems?

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